15+ years experience
150+ Clients
Your Creative Partner
We partner with founders, marketers and brands to transform ideas into creative.
Whether it is campaigns, events, branding or ideation, we're the creative partner who delivers on strategic thinking, creative judgement and memorable designs.
Crayon is a creative studio for people who believe creativity matters.
playful enough to surprise you, professional enough to trust
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Brand strategy
Logo development
Colour palettes
Typography
Iconography
Brand guidelines
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Brand campaigns
Retail rollouts
Pitch decks
Illustration
Web design & development
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Social posts
Digital design
Newsletter design
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Signage
Menus & invitations
Merch & stationery
Brochures & reports
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Brand kits
Templates
Decks
Three ways to bring your vision to life
Whether you're just getting started, ready to elevate your brand, or dreaming up something completely unique, every package is built with the same care, creativity and strategic thinking. The only difference is the scope.
Mini Masterpiece
For the new kid on the block ready to launch
Perfect for founders ready to take the leap with a professional brand. Designed for businesses just getting off the ground, this focused branding package gives you everything you need to launch with confidence, without the investment of a full brand transformation.
Includes:
Brand discovery questionnaire
Creative direction
Primary logo
Alternate logo
Colour palette
Typography
Brand on a page cheatsheet
Social media profile image
Social media highlight icons
2 Rounds of revisions
Brand files, ready to use
Signature Look
For the brands ready to look the part
This is Crayon's signature branding experience for businesses that have outgrown DIY and are ready to build a memorable, strategic brand. Together, we'll create a visual identity that captures who you are, connects with your audience and gives you the confidence to glow up and show up.
Includes:
Brand discovery questionairre
Brand clarity session
Creative direction
Primary logo
Alternate logo
Colour palette
Typography
Graphic devices
Mini brand guidelines
Social media profile image
Social media highlight icons
6x Social templates
Bespoke editable digital presentation with 6 pages
3 Rounds of revisions
Brand files ready to use
Made to Measure
For those who colour outside the lines
Every business is different, and sometimes you need more than a package. From large-scale campaigns and websites to ongoing creative partnerships, we'll tailor a solution that fits your business perfectly, giving you the flexibility to bring even the biggest ideas to life.
Includes:
Campaign branding
Website design
Event branding
Annual reports
Presentations
Illustration
Social media campaigns
Ongoing creative support
Something completely unique
Small brands
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Big brands
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Brands you know and love
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Small brands • Big brands • Brands you know and love •
Crayon Studios was founded by Hayley Needleman, a passionate graphic designer who loves to design, create, and has a passion for helping brands stand out.
Hayley and the Crayon Studios team are based in Sydney, and with over 15 years in the agency world we’ve led creative for global campaigns, helped brands evolve, and launched new ideas into the world.
We are now using that experience to partner with businesses of all shapes and sizes:
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Established Brands & In-House Teams who are looking for strategic support and creative direction to rollout campaigns, rebrands and internal comms
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Start-Ups & Small Businesses where the individuals and teams want some creative juices pumped into the launch approach or visual output
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Curious Creatives who are seeking guidance, growth and collaboration